Incident Management Pricing Compared: Seats, Add-Ons, Alert Channels and AI Charges

There are two kinds of engineering teams in this world: the kind that has never looked too closely at their incident management bill, lives in a state of blissful ignorance and hasn’t a care in the world. Then there’s the other kind; the kind that looks closely at it… very closely. Now they stare into the distance forebodingly whenever someone says the word “renewal.”

If you’ve ever tried to compare incident management platforms, you probably know what I’m talking about. Pricing pages look clean and friendly; they might even smile at you. They tell you everything is peaches, then you scroll a little further and discover that what you thought was the price is actually just the price for one person, on one module, in one very specific scenario that resembles your team about as much as a slice of toast resembles a Volkswagen.

So we’re here to fix that. With clarity, sources and maybe a bit of humour to lighten the load. We’ve checked every vendor’s pricing page and dated every source but we always recommend double checking yourself before buying anything. Things change faster than I can drink my tea.

Before we get really into the weeds, let’s start with the quick answers buyers actually need.

The three layers of incident management pricing

Incident management pricing has three layers: first, the per seat pricing on a vendor’s pricing page. Second, separately sold modules like on-call, status pages and AI features. And third, usage, like SMS, voice alerts, extra responders and stakeholder seats. Comparing tools on the base seat price alone can understate the real cost considerably.

Think of it like ordering a pizza (stay with me, now). You go onto the delivery app and see an offer: “Large pizza from $9.99.” Great deal, right? Every other pizza place has $22 large pizzas, so why would you go elsewhere? Because that $9.99 pizza is rarely just $9.99. The base price is, well, the base. The modules are the toppings. The usage is the delivery fee, the service charge and the mysterious “small order fee” that only pops up when you’re hungry and vulnerable. Suddenly that $9.99 large pizza is turning into a $25.99 large pizza and you’re starting to think about that frozen garlic bread that’s been sitting in the freezer since last December.

Moral of the story: If you only compare the base pizza price, you’re not really comparing the cost of pizza.

Now let’s look at the menu.

Incident Management Pricing Table

Prices as of 27 October 2026, from each vendor’s own pricing page. List prices per user per month, in each vendor’s own currency. ‘Annual’ is the monthly equivalent when you pay for a year upfront.

1. All Quiet bills monthly only. Standard is $4.99 per user per month (€6.99 for EU-hosted accounts, because the price follows the hosting region) and includes on-call and every alert channel, but no status pages. Every plan includes unlimited SMS, voice calls, push notifications and email within fair use.
2. Atlassian lists annual billing as "save up to 17%," priced by user tier, without a per-user figure. Premium is $55.28 per agent per month, billed monthly.
3. incident.io sells on-call as an add-on: Team is $19 billed monthly or $15 billed annually, plus on-call at $12 or $10. On-call is also sold on its own at $20 per user per month, without incident response.
4. Rootly sells Incident Response and On-Call as separate products at $20 each; you can see how the prices add up.
5. Grafana IRM Pro includes 3 active users a month, then $20 per active user, plus a $19 monthly platform fee. Enterprise starts at a $25,000 annual commitment.
6. ilert Pro is €24 per user per month, billed monthly or €19 billed annually; Scale is €49 or €39. Both have a minimum of 3 users. Enterprise starts from €49.
7. All Quiet sells no AI. Agentic access through the Public API is part of Pro, with your own model.
8. PagerDuty Professional includes 1 Status Page with 250 subscribers. Full use of status pages is only available on the PD Reliability Platform, which starts at $2,800 per year.
9. PagerDuty Advance (generative AI) comes as an annual commitment only. Noise reduction (AIOps) is a separate add-on from $699 per month, metered per event.
10. Status pages are listed on Enterprise only. On lower plans, teams buy Atlassian Statuspage separately, from $29 per month.
11. Rovo credits are included per user (250 a month on Standard). The virtual service agent is on Premium and Enterprise, with 1,000 conversations a month included, then from $0.30 each.
12. AI scribe and retrospectives are included with Incident Response. AI SRE is priced on request.
13. Alerts to one Slack or Teams channel are included. Running incidents in Slack or Teams, with a channel or thread per incident, is an add-on at $9 per responder per month.
14. 250 AI credits a month on Pro, 1,000 on Scale, 5,000 on Enterprise.
15. On-call (FireHydrant Signals) is “charged based on the number of alerts you send”, per FireHydrant’s FAQ, which doesn’t publish an included allowance or a price per alert. SMS and voice are available for purchase, also without a published price. AI and private status pages are Enterprise only.
16. Standard includes SMS alerts. Voice (phone call) alerts need Premium or Enterprise.
17. incident.io's AI features are on Pro and Enterprise, not on Team.
18. Grafana IRM does not offer status pages on any plan.

Compare each tool with All Quiet:

Compare All Quiet vs incident.io →

Compare All Quiet vs Rootly →

Compare All Quiet vs Better Stack →

Compare All Quiet vs Grafana IRM →

Compare All Quiet vs ilert →

Compare All Quiet vs FireHydrant →

What a 25-person team actually pays

Let’s run a real world example using PagerDuty’s list prices as of 27 October 2026.

For better accuracy, all the following examples use annual billing, shown as a monthly equivalent, to align with how most teams buy products. Plus, some add-ons are only sold on annual terms. I’ve also added the month-to-month total to the last line of each example if a vendor offers monthly billing.

Example #1

Our imaginary team has 25 people who need access to incident management. They’re a normal engineering group who break production every now and then, fix it heroically and have strong enough opinions about keyboards. They need on-call rotations, a status page, multi-channel alerting and a bit of AI help so they can spend less time staring at dashboards while their brains turn to cottage cheese and more time pretending they’re not behind on tickets.

Here’s how the maths would look.

Step 1: Base seats

PagerDuty’s Professional plan is $21 per user per month, billed annually, so:

25 x 21 = $525 per month

So far, so friendly. This is the number most teams compare when they’re still optimistic and the sky is still blue.

Step 2: On-call and status page

PagerDuty includes on-call in both Free and Professional, so there’s no extra charge here, thankfully. This is nice. It’s the pricing equivalent of finding out your hotel room offers free breakfast.

Professional also includes one public status page with up to 250 subscribers; plenty for this team. A second page, a private page, or more than 250 subscribers would mean a status page add-on priced on request, or the PD Reliability Platform, which starts at $2,800 a year.

New total:

$525 per month

Finance is still smiling politely.

Step 3: SMS and voice usage

PD includes SMS and voice alerts, although the Free plan has limits. Professional includes them without the Free plan restrictions but there’s no per message fee listed for Professional, so for this example we don’t add usage charges.

New total:

$525 per month

This is the rare moment in a pricing comparison where nothing jumps unexpectedly. Until it does.

Step 4: AI features

Ah, our penny-drop moment. PD’s AI isn’t included in Professional; it’s two add-ons. AIOps, which uses machine learning to cut alert noise, starts at $699 per month. PagerDuty Advance, the generative AI with its SRE, Scribe and Shift agents, adds another $415 per month. Add both to the total:

525 + 699 + 415 = $1,639 per month

Suddenly the whole team says “oh” in a hushed tone. Cue a collective bowing of heads and an awkward silent shuffle back to their desks.

Step 5: Annual cost

But before they reach their chairs, finance multiply the cost by twelve:

1,639 x 12 = $19,668 per year

Every lung in the room deflates and the real cost for a 25-person team using PagerDuty Professional with some of their AI features, one status page and multi-channel alerting sinks in.

Step 6: Wouldn’t the bundle be cheaper?

Good question, and PD would like you to ask it. The PD Reliability Platform bundles noise reduction, AI agents and public and private status pages into one annual fee. The closest tier, Essential, costs $12,000 a year, which already looks better than $19,668. But it includes 20 seats, not 25. The other 5 are bought as credits, whose prices PagerDuty doesn’t publish, and Essential also requires PagerDuty’s Expert Services add-on, which is priced on request. So it’s probably cheaper. By how much, only a sales call will tell you.

What this tells us

The base price was $525 per month. The real price is $1,639 per month. The difference is almost exactly the cost of the AI add-ons. And that’s just PagerDuty. Other tools charge extra for status pages, SMS, alerts and many other features that PD doesn’t, so that price could be much higher (or much lower) depending on which tool you’re looking at.

Remember the pizza? Well, the $21 was just the dough. Add the sauce (Advance) and the price just about doubles to $940 a month. Add some cheese (AIOps) and we’re at $1,639, more than three times the baseline.

Or you skip the à la carte and order the set menu (the Reliability Platform). Essential is $12,000 a year and comes with 20 user slices. Need pepperoni for five more people? Mushrooms for extra events? Gasp, pineapple? Those are bought as credits, and the menu doesn’t say what they cost. Neither does it say what the mandatory service charge (Expert Services) will be.

Suddenly, you lose your appetite.

We break down every PagerDuty plan and tier in PagerDuty pricing explained.

Let’s look at another one.

Compare All Quiet vs PagerDuty →

Example #2

This time, let’s see how Jira Service Management’s pricing levels out for a team of the same size. These guys are the same cheerful, occasionally chaotic group from the PagerDuty example. They break production, they fix production, they argue about tabs versus spaces and they definitely do not want to do mental gymnastics to understand pricing.

Step 1: Base seats

Most teams of this size land on Standard or Premium, because Free is limited and Enterprise is “call us and bring your profit-and-loss account.”

Let’s assume they pick Standard at $6,100 a year for 25 agents. That works out to $508.33 a month, or about $20.33 per agent.

25 x 20.33 = $508.33 per month

Slightly less than PD Pro’s but still in the “finance is nodding politely” zone.

Step 2: On-call and status page

On-call is included with all plans. Lovely. No extra charge.

Status pages, however, are only included with Enterprise. Our team is not on Enterprise, so they need an extra Atlassian status page subscription. Since those vary wildly, we’ll keep this part simple and assume they need to add an Atlassian Statuspage Hobby subscription at $29 per month, to keep it fair with the PD example.

New total:

508.33 + 29 = $537.33 per month

Still nothing to panic about just yet.

Step 3: SMS and voice usage

JSM includes SMS on all plans but Free is limited to 200 messages per month. Standard doesn’t list a limit, so we’ll assume SMS is included without extra charges. Wonderful.

For phone call alerts the team has to move to Premium, which Atlassian quotes at $14,500 a year for 25 agents: $1,208.33 a month, or about $48.33 per agent.

New base seat cost plus the $29 for Status Pages:

1,208.33 + 29 = $1,237.33 per month

This may be the moment where someone stops mid coffee-sip and says “wait, wtf happened?”

Step 4: AI features

Premium includes 700 Rovo AI credits per user a month, pooled across the team: about 1,750 chat messages or agent runs for 25 people. That’s plenty for occasional use. A team that chats with Rovo all day, or runs a Rovo agent on every incident, can go over, and from 3 December 2026 the extra is billed at $0.01 per credit, so 10 messages per person per day would add around $350 a month.

Let's assume our team doesn't chat with Rovo heavily on a daily basis:

Total stays $1,237.33 per month

*Person in finance quietly closes their laptop and walks away praying usage stays within allowance.*

Step 5: Annual cost

All together now:

$14,500 + ($29 × 12) = $14,848 per year

This is the real cost for a 25-person team using Jira Service Management Premium with voice alerts, a status page and AI Agent usage.

What this tells us

The original comparison number was $508.33 per month on Standard. The real number is $1,237.33 per month once you add:

• Premium seats for voice
• A status page
• AI usage
• The reality that teams resolve a lot of things every month.

If you're moving off Opsgenie, we priced the full JSM and Statuspage path in our JSM, Statuspage and Opsgenie migration article.

Now let’s look at All Quiet.

Compare All Quiet vs Jira Service Management →

Example #3

Time to run our friendly 25-person engineering team through All Quiet. Same story: broken production, fixed production, all with strong opinions on whether dark mode should be mandatory. They need on-call rotations, a status page, multi-channel alerting and some AI help that doesn’t require a CFO to approve.

Here’s how it’ll look in the books.

Step 1: Base seats

All Quiet has two public plans: Standard at $4.99 and Pro at $9.99 per user per month on the US price list. EU-hosted accounts are billed at €6.99 and €11.99, since the price follows the hosting region.

Most 25-person teams go for Pro, since it adds status pages, the Public API for agentic access, SCIM and the Terraform provider. The price:

25 x 9.99 = $249.75 per month

“Wait, that’s it?” I hear the finance teams say.

Step 2: On-call and status page

On-call is included on every plan and status pages are included with Pro, which this team is on, at no extra charge. How delightful.

New total:

$249.75 per month

Finance is still smiling. Nothing ominous yet.

Step 3: SMS and voice usage

All Quiet includes SMS and voice usage on all plans within fair use. There are no per channel or per message charges and alerts also include push, email, Slack and Microsoft Teams.

New total:

$249.75 per month

A pattern seems to be emerging…

Step 4: AI features

All Quiet does not sell AI. There is no AI add-on and no per-seat AI surcharge. Your own agent, with your own model, works with All Quiet through the Public API on Pro.

New total:

$249.75 per month

Your finance guys are nodding and saying “I like this one.”

Step 5: Annual cost

When all’s said and done:

249.75 x 12 = $2,997 per year

The real cost for a 25-person team using All Quiet Pro with on-call, status pages, multi-channel alerting and agentic API access is $249.75 per month or $2,997 per year.

For an EU-hosted account:

25 × €11.99 = €299.75 per month

Or

€3,597 per year

A stark contrast with Jira Service Management and PagerDuty, who charge significantly more.

What this tells us

The base price was $249.75 per month.

The real price is $249.75 per month.

Nothing changed. No modules added, no usage fees, no AI surcharge, no extra fees for Premium features, no status pages that are only available for Enterprise, no ludicrous prices for AI add-ons, no per SMS costs.

Just the seat price. And that’s it.

See All Quiet pricing for the full plan comparison.

Hidden Pricing Traps to Watch Out For

Here are some questions you should be asking yourselves when looking for tools.

Which incident management tools charge extra for AI features?

AI pricing comes in a few flavours:

• Separate AI product, billed per user or per account
• AI features only available on higher tiers
• AI metered by usage, for example per event or per request
• AI bundled into “platform” pricing that quietly nudges you up a tier.

AI isn’t just a novelty anymore. It’s now used for triage, routing, summarising, incidents and helping responders get context faster. If AI is locked behind an enterprise tier, small teams either go without it or pay for features they don’t need just to get it.

Which on-call tools send alerts by SMS, phone call, push, email and Slack or Teams without charging extra per channel?

Channel pricing usually gets creative. Some vendors:

• Charge per SMS and per voice call
• Include email and push but charge for Slack and Teams
• Bundle a small number of messages and then meter everything beyond that
• Have different prices per country, which is fun if your team is distributed.

This is how you end up with a bill that looks fine on seats but then has a mysterious “usage” section that’s bigger than your coffee budget.

If you're setting up the channels themselves, here's how to escalate from push to SMS to a phone call.

Is there an incident management platform with enterprise-grade features but priced for a small engineering team?

Most incident management platforms follow a familiar pattern: the basic tier gives you alerts and some routing, the mid tier adds more integrations and automation, while the enterprise tier unlocks the full set of features, including advanced workflows, AI, multi-channel alerting, stakeholder communication and compliance options.

Small teams usually need a few of those “enterprise” features, especially if they’re supporting a production system with real customers, they just don’t have enterprise budgets. The reality is that there is no “cheapest tool,” but there are tools that give you serious incident management without forcing you into an enterprise tier.

FAQs

Which incident management tools charge extra for AI features?

AI pricing varies significantly across incident management platforms, and many vendors treat AI as an add on rather than a standard capability. Some tools include basic AI features in mid tier plans but charge separately for advanced functionality, while others require upgrading to higher tiers to access any AI at all. PagerDuty sells AI as add-ons: PagerDuty Advance from $415 per month on annual plans, and AIOps from $699 per month. Jira Service Management includes Rovo AI credits on paid plans, and its virtual service agent includes 1,000 conversations a month on Premium, then from $0.30 each. These models can increase costs quickly for teams with frequent incidents or support requests. All Quiet takes a different approach: it has no AI SKU and no AI surcharge, and agentic access through the Public API is part of Pro, with your own model.

Which on-call tools send alerts by SMS, phone call, push, email and Slack or Teams without charging extra per channel?

Most incident management tools include basic channels like email and push notifications, but many introduce additional fees when teams rely on SMS, voice calls, Slack or Microsoft Teams. Some platforms meter SMS and voice usage, others limit these channels to higher tiers, and a few charge per message or per channel, which can significantly increase costs for teams with high alert volume. Jira Service Management includes SMS on all plans but only includes voice on Premium and Enterprise, while PagerDuty includes SMS and voice but limits them on Free. All Quiet includes every channel on every plan, including its $4.99 Standard plan. Every All Quiet plan includes unlimited SMS, voice calls, push notifications and email within fair use, plus Slack and Microsoft Teams, with no per-channel or per-message charges.

Is there an incident management platform with enterprise-grade features but priced for a small engineering team?

Many incident management platforms reserve advanced features like automation, AI assistance, multi-channel alerting and stakeholder communication for their enterprise tiers, which can make it difficult for small teams to access capabilities they genuinely need. This often forces smaller organisations to choose between limited functionality or significantly higher costs. Some tools offer mid tier plans with partial access to advanced features, but these still tend to scale in price as teams grow. All Quiet provides enterprise grade functionality, with on-call and every alert channel on Standard, and status pages, SCIM and the Public API on Pro, at pricing levels that are accessible to small teams. The comparison table and worked examples in this article help illustrate how different vendors approach this balance.

How do usage based fees affect the total cost of incident management tools?

Usage based fees can significantly change the total cost of an incident management platform, especially for teams that rely heavily on SMS, voice calls or high volume alerting. Even when the per user price appears reasonable, metered channels or per incident charges can add hundreds of dollars to a monthly bill. This is particularly noticeable during periods of increased operational activity, when alert volume naturally rises. Teams comparing tools should look beyond seat pricing and review how each vendor handles usage, including message limits, per message rates and tier specific restrictions.

How does All Quiet handle multi-channel alerting compared to other tools?

Many incident management platforms meter SMS and voice usage or reserve Slack and Teams alerts for higher tiers, which can make multi-channel alerting unpredictable in cost. All Quiet includes SMS, voice, push, email, Slack and Microsoft Teams in every paid plan without per channel or per message fees, which removes the need to track usage or estimate alert volume. This approach is helpful for teams with distributed responders or high alert frequency, because it keeps communication consistent without adding cost.

Does All Quiet charge extra for AI features or automation?

All Quiet has no AI SKU and no AI surcharge. Agentic access through the Public API is part of the Pro plan, and you bring your own model, which keeps pricing simple and predictable. This means teams can adopt agentic workflows without worrying about usage based billing or unexpected upgrades.

Is All Quiet suitable for small teams that need enterprise-grade features?

Many incident management platforms reserve advanced features like automation, multi-channel alerting and status pages for enterprise tiers, which can make them inaccessible to smaller teams. All Quiet includes on-call and every alert channel on Standard, and status pages, SCIM and the Public API on Pro, allowing small teams to use enterprise grade functionality without enterprise pricing. This makes it a practical option for organisations that need reliable incident response but want predictable costs.

Sources Checked

• All Quiet pricing, All Quiet, checked 20 October 2026
• Incident Management pricing, PagerDuty, checked 20 October 2026
• AIOps and PagerDuty Advance pricing, PagerDuty, checked 21 October 2026
• External Status Page, PagerDuty documentation, checked 21 October 2026
• Jira Service Management pricing, Atlassian, checked 21 October 2026
• Jira Service Management Premium, Atlassian, checked 21 October 2026
• How Rovo credits work, Atlassian Support, checked 28 October 2026
• Statuspage pricing, Atlassian, checked 21 October 2026
• Set up a Jira Service Management integration, Atlassian Support, checked 21 October 2026
• incident.io pricing, incident.io, checked 20 October 2026
• Rootly pricing, Rootly, checked 20 October 2026
• Better Stack pricing, Better Stack, checked 20 October 2026
• Grafana IRM, Grafana Labs, checked 20 October 2026
• ilert pricing, ilert, checked 20 October 2026
• FireHydrant pricing, FireHydrant, checked 28 October 2026